virtual assistant

Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

8 minutes of reading

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which […]

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How to create a social media content schedule

How to Create a Social Media Content Schedule

7 minutes of reading

If you don’t have a social media content schedule or calendar, you’re missing out. Today, most business owners know that if they want to thrive online, attract customers, and engage their target audience, they need a social media presence. More than just a platform you can use to advertise your services, social media give you a chance to build lasting relationships with critical leads. In fact, 9 out of 10 consumers say they regularly buy products and services from the companies they follow on social media. Unfortunately, getting the best return on investment from your social media strategy requires

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9 Top Tips to Improve Your Lead Generation Strategy

9 Powerful Tips to Transform Your Lead Generation Strategy

8 minutes of reading

Leads are the lifeblood of any business, but they’re also notoriously difficult to attract. Around 61% of marketing leaders say that traffic and lead generation is one of their most significant challenges. Leads are the individuals or businesses that express interest in whatever you’re selling. Lead generation is the art of detecting those individuals, and collecting their contact details, so you’re able to nurture each lead into a dedicated customer. Lead generation campaigns can be simple, low-tech strategies, like networking or cold calling, or they can include various digital tools such as landing pages and popups. While there are

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Multi-skilled VA

The Benefits of Multi-Skilled VAs over Niche Experts

7 minutes of reading

Have you ever considered the benefits of multi-skilled VAs? Today’s business leaders and entrepreneurs are overwhelmed by ever-growing to-do lists and crucial tasks. Even though the average CEO works around 62.5 hours a week, according to the Harvard Business Review, most still struggle to stay on top of their schedule. When it comes to accessing crucial support, leaders have two options. They can either hire a niche professional to focus on a specific task or business process, or they can request the assistance of a versatile Virtual Assistant (VA). So, why would you consider choosing a VA to elevate

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Database Cleaning: The Benefits of a Clean Contact List

Database Cleaning: The Benefits of a Clean Contact List

7 minutes of reading

When it comes to growing your business, many entrepreneurs live by the phrase, “the money is in the list”. Collecting contact details from current and potential customers offers an incredible opportunity to nurture leads, boost sales, and increase brand loyalty. With a newsletter or email marketing campaign, you can keep customers informed about your latest products and services, and drive traffic to your website. It’s easy to see why many business leaders assume a bigger list automatically equals more profits. However, the reality is, quality matters far more than quantity when managing your contact database. The more you hoard

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Quick Tips for Building Your Email Contact List

7 minutes of reading

They say, “the money is in the list”, and that’s certainly the case for many business owners. The bigger your email contact list of potential contacts and leads, the more opportunities you’ll have for sales. Whether you’re a service provider, e-commerce store manager, or a growing brand, your list ensures you can constantly find new ways to grow and evolve. Collecting contacts for your company means you can consistently nurture new leads via email too. Statistics show that around 59% of consumers believe marketing emails have a direct impact on their purchasing decisions. Unfortunately, figuring out how to build

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The 6 Biggest Benefits of Email Campaigns and Newsletters for Business Leaders

6 minutes of reading

Compared to other marketing strategies for business growth, email rarely gets the attention it deserves. Email has been around for years, so it’s not always as exciting to business leaders as things like social media or podcast creation. But the evidence constantly shows that email campaigns and newsletters deliver benefits no business leader can afford to ignore. In fact, 40% of B2B marketers say newsletters are essential to their content marketing success, and 73% of millennials prefer all business communications to come in the form of email. What’s more, while it’s easy for customers to switch off from other

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6 Ways to Build a Stronger Relationship with Your VA

6 Ways to Build a Stronger Relationship with Your VA

6 minutes of reading

Demand for virtual assistants is increasing. As the digital world continues to introduce new entrepreneurial opportunities to would-be business leaders from every industry, companies are rapidly discovering the benefits of accessing the right support. In fact, experts predict the virtual assistant market will grow at a CAGR of 34% in the following years, reaching a value of $45 billion by 2027. Working with a virtual assistant can deliver exceptional benefits to business owners. It can help you save time and money on running your company, unlock new opportunities for growth, and even achieve greater work/life balance. However, to get

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Podcast SEO: 7 Ways to Optimize your Podcast

7 minutes of reading

When most business leaders and marketers think about optimizing their content to boost visibility on the search engines, they focus heavily on blog content and articles. While it’s true that written content is fantastic for search engine optimization, offering endless ways to showcase keywords and leverage links, you shouldn’t underestimate the value of optimizing other forms of content too. In 2019, Google announced it would be starting “indexing” podcast episodes, meaning they’d be more likely to appear in search results around the world. Combine this with the fact that podcasts come with numerous tools to help increase your visibility,

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Tips on how to start a new podcast and how a podcast VA can help.

How to Start a Podcast: Quick Steps for Success

8 minutes of reading

Podcasting is having a moment. While any form of content creation can significantly improve your chances of capturing leads and engaging customers these days, podcasts are becoming an increasingly popular alternative to the standard blog or video strategy. Around 73% of people in the US say they listen to podcasts, and 26% say they’re avid fans. What’s more, with more channels for podcasting popping up all the time, the demand for this compelling form of audio entertainment is growing. Podcasts are essentially the new radio, giving companies infinite chances to connect with their audience, wherever they are. The good

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