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Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

8 minutes of reading

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which […]

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The 6 Biggest Benefits of Email Campaigns and Newsletters for Business Leaders

6 minutes of reading

Compared to other marketing strategies for business growth, email rarely gets the attention it deserves. Email has been around for years, so it’s not always as exciting to business leaders as things like social media or podcast creation. But the evidence constantly shows that email campaigns and newsletters deliver benefits no business leader can afford to ignore. In fact, 40% of B2B marketers say newsletters are essential to their content marketing success, and 73% of millennials prefer all business communications to come in the form of email. What’s more, while it’s easy for customers to switch off from other

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10 signs it's time to find a VA

10 Signs It’s Time to Find a Virtual Assistant

6 minutes of reading

Business leaders are usually accustomed to the idea of working long hours and managing multiple tasks within their organisation. However, no matter how great you are at multi-tasking and organising your schedule, there’ll eventually come a time when you simply don’t have enough hours in the day. When you try to pile too much on your plate at once, you end up missing important deadlines and opportunities, making unnecessary mistakes, and even losing money. That’s when a Virtual Assistant becomes a crucial tool for regaining control of your business. Here are some of the key signs it’s time to

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The top 8 productivity tools to simplify your life

6 minutes of reading

Productivity tools are taking the world by storm. As business owners, leaders, and innovators continue to spend more of their time wrapped up in the web, they need software to help them manage to-do lists, time, and contacts. That’s where productivity tools come in. Offering a wide variety of features, from collaboration capabilities (messaging and video chat) to project management, and calendars, the top productivity tools can help you get your hectic business life in order. The challenge is deciding which apps you really need. After all, invest in too many productivity apps, and you’ll spend more time navigating

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5 Myths about working with virtual assistants

5 VA Hiring Myths: The Truth about Working with a Virtual Assistant

4 minutes of reading

Virtual Assistants, or “VAs” are quickly becoming one of the most valuable additions to any business team. Capable of completing a vast variety of tasks on behalf of business owners, professionals, and entrepreneurs, VAs are your ultimate partner in boosting productivity and efficiency. However, even as the demand for virtual assistant expertise continues to grow, there’s still a great deal of confusion out there about what VAs actually do. There are a number of misconceptions floating around. Some people believe VAs are only for major business owners like Richard Branson and Elon Musk. Others assume VAs are only there

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