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Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which […]

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The 6 Biggest Benefits of Email Campaigns and Newsletters for Business Leaders

Compared to other marketing strategies for business growth, email rarely gets the attention it deserves. Email has been around for years, so it’s not always as exciting to business leaders as things like social media or podcast creation. But the evidence constantly shows that email campaigns and newsletters deliver benefits no business leader can afford to ignore. In fact, 40% of B2B marketers say newsletters are essential to their content marketing success, and 73% of millennials prefer all business communications to come in the form of email. What’s more, while it’s easy for customers to switch off from other

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