podcast

Podcast SEO: 7 Ways to Optimize your Podcast

When most business leaders and marketers think about optimizing their content to boost visibility on the search engines, they focus heavily on blog content and articles. While it’s true that written content is fantastic for search engine optimization, offering endless ways to showcase keywords and leverage links, you shouldn’t underestimate the value of optimizing other forms of content too. In 2019, Google announced it would be starting “indexing” podcast episodes, meaning they’d be more likely to appear in search results around the world. Combine this with the fact that podcasts come with numerous tools to help increase your visibility, […]

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Tips on how to start a new podcast and how a podcast VA can help.

How to Start a Podcast: Quick Steps for Success

Podcasting is having a moment. While any form of content creation can significantly improve your chances of capturing leads and engaging customers these days, podcasts are becoming an increasingly popular alternative to the standard blog or video strategy. Around 73% of people in the US say they listen to podcasts, and 26% say they’re avid fans. What’s more, with more channels for podcasting popping up all the time, the demand for this compelling form of audio entertainment is growing. Podcasts are essentially the new radio, giving companies infinite chances to connect with their audience, wherever they are. The good

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6 Top Tips for Making your First Podcast a Success

Podcasting is perhaps the hottest form of content creation on the market today. Everywhere you look, thought leaders, businesses, and entrepreneurs are capturing the attention of countless leads every day with their own engaging podcasts. In fact, there are about 5 million active podcasts running right now, and more than 70 million audio episodes to explore. It’s easy to see why podcasts have become so popular. Used correctly, they’re a phenomenal way to connect with your target audience – wherever they are. Around 73% of US consumers today say they’ve listened to at least 1 podcast in the last

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The 6 Top Benefits of Podcasting in 2023

The 6 top benefits of podcasting in 2023 The popularity of podcasts is exploding. 73% of US consumers over the age of 12 say they’ve listened to a podcast in the last month. What’s more, around 80 million Americans (26%) identify themselves as regular podcast listeners, who tune into at least one show per week. There’s a simple explanation for this: podcasts are convenient, entertaining, and enriching. While we don’t always have the time to sit down and read an article, anyone can tune into a podcast and absorb information with minimal effort. Still not convinced? Let’s look at

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