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Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

8 minutes of reading

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which […]

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How to create a social media content schedule

How to Create a Social Media Content Schedule

7 minutes of reading

If you don’t have a social media content schedule or calendar, you’re missing out. Today, most business owners know that if they want to thrive online, attract customers, and engage their target audience, they need a social media presence. More than just a platform you can use to advertise your services, social media give you a chance to build lasting relationships with critical leads. In fact, 9 out of 10 consumers say they regularly buy products and services from the companies they follow on social media. Unfortunately, getting the best return on investment from your social media strategy requires

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9 Top Tips to Improve Your Lead Generation Strategy

9 Powerful Tips to Transform Your Lead Generation Strategy

8 minutes of reading

Leads are the lifeblood of any business, but they’re also notoriously difficult to attract. Around 61% of marketing leaders say that traffic and lead generation is one of their most significant challenges. Leads are the individuals or businesses that express interest in whatever you’re selling. Lead generation is the art of detecting those individuals, and collecting their contact details, so you’re able to nurture each lead into a dedicated customer. Lead generation campaigns can be simple, low-tech strategies, like networking or cold calling, or they can include various digital tools such as landing pages and popups. While there are

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Multi-skilled VA

The Benefits of Multi-Skilled VAs over Niche Experts

7 minutes of reading

Have you ever considered the benefits of multi-skilled VAs? Today’s business leaders and entrepreneurs are overwhelmed by ever-growing to-do lists and crucial tasks. Even though the average CEO works around 62.5 hours a week, according to the Harvard Business Review, most still struggle to stay on top of their schedule. When it comes to accessing crucial support, leaders have two options. They can either hire a niche professional to focus on a specific task or business process, or they can request the assistance of a versatile Virtual Assistant (VA). So, why would you consider choosing a VA to elevate

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Database Cleaning: The Benefits of a Clean Contact List

Database Cleaning: The Benefits of a Clean Contact List

7 minutes of reading

When it comes to growing your business, many entrepreneurs live by the phrase, “the money is in the list”. Collecting contact details from current and potential customers offers an incredible opportunity to nurture leads, boost sales, and increase brand loyalty. With a newsletter or email marketing campaign, you can keep customers informed about your latest products and services, and drive traffic to your website. It’s easy to see why many business leaders assume a bigger list automatically equals more profits. However, the reality is, quality matters far more than quantity when managing your contact database. The more you hoard

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Tips on how to start a new podcast and how a podcast VA can help.

How to Start a Podcast: Quick Steps for Success

8 minutes of reading

Podcasting is having a moment. While any form of content creation can significantly improve your chances of capturing leads and engaging customers these days, podcasts are becoming an increasingly popular alternative to the standard blog or video strategy. Around 73% of people in the US say they listen to podcasts, and 26% say they’re avid fans. What’s more, with more channels for podcasting popping up all the time, the demand for this compelling form of audio entertainment is growing. Podcasts are essentially the new radio, giving companies infinite chances to connect with their audience, wherever they are. The good

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6 Top Tips for Making your First Podcast a Success

6 minutes of reading

Podcasting is perhaps the hottest form of content creation on the market today. Everywhere you look, thought leaders, businesses, and entrepreneurs are capturing the attention of countless leads every day with their own engaging podcasts. In fact, there are about 5 million active podcasts running right now, and more than 70 million audio episodes to explore. It’s easy to see why podcasts have become so popular. Used correctly, they’re a phenomenal way to connect with your target audience – wherever they are. Around 73% of US consumers today say they’ve listened to at least 1 podcast in the last

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The 6 Top Benefits of Podcasting in 2023

5 minutes of reading

The 6 top benefits of podcasting in 2023 The popularity of podcasts is exploding. 73% of US consumers over the age of 12 say they’ve listened to a podcast in the last month. What’s more, around 80 million Americans (26%) identify themselves as regular podcast listeners, who tune into at least one show per week. There’s a simple explanation for this: podcasts are convenient, entertaining, and enriching. While we don’t always have the time to sit down and read an article, anyone can tune into a podcast and absorb information with minimal effort. Still not convinced? Let’s look at

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Get organised

6 Easy ways to be more organised

5 minutes of reading

6 Easy ways to be more organised For many professionals, few things are more important than being properly organised. When you can operate in a clutter-free environment, with complete visibility into your tasks, and access to the right tools, you achieve higher levels of productivity and efficiency. Not to mention, good organisation keeps countless common workplace problems to a minimum, like frustration, procrastination, and lost creativity. Studies even show good organisation can improve your health by cutting down on stress. The only problem? As the average workplace grows more complex, and businesses evolve, staying organised is often easier said

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10 signs it's time to find a VA

10 Signs It’s Time to Find a Virtual Assistant

6 minutes of reading

Business leaders are usually accustomed to the idea of working long hours and managing multiple tasks within their organisation. However, no matter how great you are at multi-tasking and organising your schedule, there’ll eventually come a time when you simply don’t have enough hours in the day. When you try to pile too much on your plate at once, you end up missing important deadlines and opportunities, making unnecessary mistakes, and even losing money. That’s when a Virtual Assistant becomes a crucial tool for regaining control of your business. Here are some of the key signs it’s time to

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