lead generation

5 Content Creation Challenges You'll Face today

5 Content Creation Challenges You’ll Face Today (and How You Can Overcome Them)

6 minutes of reading

Digital marketing strategies have changed drastically in the last few years, with the rise of new channels, new generations of consumers, and of course, artificial intelligence. But one thing stays the same: content is still king. In all industries, creating high-value content is still crucial to reaching your audience, nurturing long-lasting connections, and earning those all-important sales. Unfortunately, staying on top of the content creation lifecycle is harder than ever. Not only do you need to create more content than ever before, to keep up with competitors using AI to scale, but you need more types of content too. […]

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Best Practices for High-Converting lead magnet funnels

6 Best Practices for High-Converting Lead Magnet Funnels

9 minutes of reading

An effective lead magnet is a valuable tool for any business owner. It’s how you capture the customer contact details you need to nurture new people into customers for your company. But lead magnets can only accomplish so much on their own. You still need a way to drive customers to your lead magnet, convince them to share their details, and earn their trust. That’s where your lead magnet funnels come in. Similar to “funnels” you create to gradually nudge customers from one step to the next in their buyer journey, your lead magnet funnel leverages various strategies to

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Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

8 minutes of reading

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which

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6 Ways to Repurpose Old Blogs for Lead Generation and Engagement

7 minutes of reading

Blogging might not be the newest form of content marketing, but it’s still one of the most valuable ways for lead generation, engaging customers, and building thought leadership. In fact, according to SEMRush, blogs are still the most popular content format, with 9 out of 10 marketers using them to achieve their promotional goals. Unfortunately, even if you produce amazing blog posts, packed full of useful information, your content can start to lose it’s impact over time. Eventually, you may find yourself looking at a list of incredible blog posts, wishing there was a way to reuse and recycle

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