Hannelie Pearson

How to optimize your email deliverability

How to Optimize Email Deliverability in 2024: 7 Simple Steps

8 minutes of reading

Email is a valuable tool for any organization. Used correctly, an email strategy can help optimize your lead generation efforts, strengthen relationships with customers, and increase your revenue. However, the only way amazing emails are going to have an impact on your profits and growth, is if you ensure they’re actually reaching your target audience. That’s where a robust strategy for optimizing “email deliverability” comes in. Email deliverability, affected by your email domain and IP reputation (alongside other factors) is what influences whether your emails actually make it to a customer’s inbox. If your email deliverability rate is low, […]

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9 Top Tips to Improve Your Lead Generation Strategy

9 Powerful Tips to Transform Your Lead Generation Strategy

8 minutes of reading

Leads are the lifeblood of any business, but they’re also notoriously difficult to attract. Around 61% of marketing leaders say that traffic and lead generation is one of their most significant challenges. Leads are the individuals or businesses that express interest in whatever you’re selling. Lead generation is the art of detecting those individuals, and collecting their contact details, so you’re able to nurture each lead into a dedicated customer. Lead generation campaigns can be simple, low-tech strategies, like networking or cold calling, or they can include various digital tools such as landing pages and popups. While there are

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Multi-skilled VA

The Benefits of Multi-Skilled VAs over Niche Experts

7 minutes of reading

Have you ever considered the benefits of multi-skilled VAs? Today’s business leaders and entrepreneurs are overwhelmed by ever-growing to-do lists and crucial tasks. Even though the average CEO works around 62.5 hours a week, according to the Harvard Business Review, most still struggle to stay on top of their schedule. When it comes to accessing crucial support, leaders have two options. They can either hire a niche professional to focus on a specific task or business process, or they can request the assistance of a versatile Virtual Assistant (VA). So, why would you consider choosing a VA to elevate

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6 Top Tips for Making your First Podcast a Success

6 minutes of reading

Podcasting is perhaps the hottest form of content creation on the market today. Everywhere you look, thought leaders, businesses, and entrepreneurs are capturing the attention of countless leads every day with their own engaging podcasts. In fact, there are about 5 million active podcasts running right now, and more than 70 million audio episodes to explore. It’s easy to see why podcasts have become so popular. Used correctly, they’re a phenomenal way to connect with your target audience – wherever they are. Around 73% of US consumers today say they’ve listened to at least 1 podcast in the last

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The 6 Top Benefits of Podcasting in 2023

5 minutes of reading

The 6 top benefits of podcasting in 2023 The popularity of podcasts is exploding. 73% of US consumers over the age of 12 say they’ve listened to a podcast in the last month. What’s more, around 80 million Americans (26%) identify themselves as regular podcast listeners, who tune into at least one show per week. There’s a simple explanation for this: podcasts are convenient, entertaining, and enriching. While we don’t always have the time to sit down and read an article, anyone can tune into a podcast and absorb information with minimal effort. Still not convinced? Let’s look at

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Get organised

6 Easy ways to be more organised

5 minutes of reading

6 Easy ways to be more organised For many professionals, few things are more important than being properly organised. When you can operate in a clutter-free environment, with complete visibility into your tasks, and access to the right tools, you achieve higher levels of productivity and efficiency. Not to mention, good organisation keeps countless common workplace problems to a minimum, like frustration, procrastination, and lost creativity. Studies even show good organisation can improve your health by cutting down on stress. The only problem? As the average workplace grows more complex, and businesses evolve, staying organised is often easier said

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10 signs it's time to find a VA

10 Signs It’s Time to Find a Virtual Assistant

6 minutes of reading

Business leaders are usually accustomed to the idea of working long hours and managing multiple tasks within their organisation. However, no matter how great you are at multi-tasking and organising your schedule, there’ll eventually come a time when you simply don’t have enough hours in the day. When you try to pile too much on your plate at once, you end up missing important deadlines and opportunities, making unnecessary mistakes, and even losing money. That’s when a Virtual Assistant becomes a crucial tool for regaining control of your business. Here are some of the key signs it’s time to

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The top 8 productivity tools to simplify your life

6 minutes of reading

Productivity tools are taking the world by storm. As business owners, leaders, and innovators continue to spend more of their time wrapped up in the web, they need software to help them manage to-do lists, time, and contacts. That’s where productivity tools come in. Offering a wide variety of features, from collaboration capabilities (messaging and video chat) to project management, and calendars, the top productivity tools can help you get your hectic business life in order. The challenge is deciding which apps you really need. After all, invest in too many productivity apps, and you’ll spend more time navigating

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5 Myths about working with virtual assistants

5 VA Hiring Myths: The Truth about Working with a Virtual Assistant

4 minutes of reading

Virtual Assistants, or “VAs” are quickly becoming one of the most valuable additions to any business team. Capable of completing a vast variety of tasks on behalf of business owners, professionals, and entrepreneurs, VAs are your ultimate partner in boosting productivity and efficiency. However, even as the demand for virtual assistant expertise continues to grow, there’s still a great deal of confusion out there about what VAs actually do. There are a number of misconceptions floating around. Some people believe VAs are only for major business owners like Richard Branson and Elon Musk. Others assume VAs are only there

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