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Marketing Beyond Social Media: Strategies to Help You Shine in 2025

Marketing Beyond Social Media: Strategies to Help You Shine in 2025

Social media is basically the rockstar of digital marketing these days, and it’s easy to see why. Since there are more than 5.22 billion social media users worldwide, embracing a social strategy gives you a great opportunity to connect with your audience. Plus, social media marketing (paid or organic), has proven itself invaluable to nurturing relationships and generating leads. Some studies even suggest that the average ROI for social media ad campaigns is around 250%. That’s huge. However, social media isn’t the only resource you should be considering. In fact, if you’re ignoring things like podcasts, email marketing, SEO, […]

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How to Stay on Track with your Content Goals

Time Management for Content Creators: How to Stay on Track with your Content Goals

Time management is something most of us struggle with, but it can be particularly troublesome for business leaders and content creators. You already know that creating high-quality content is crucial for drawing attention to your brand, and earning the trust of your audience, but it’s not easy. Every content marketing process takes time, from crafting the perfect email campaign, to designing articles and eBooks for lead magnets. I know all too well what it’s like to wish there were more than 24 hours in the day. Fortunately, after years working with so many different brands and juggling various projects,

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Best Practices for High-Converting lead magnet funnels

6 Best Practices for High-Converting Lead Magnet Funnels

An effective lead magnet is a valuable tool for any business owner. It’s how you capture the customer contact details you need to nurture new people into customers for your company. But lead magnets can only accomplish so much on their own. You still need a way to drive customers to your lead magnet, convince them to share their details, and earn their trust. That’s where your lead magnet funnels come in. Similar to “funnels” you create to gradually nudge customers from one step to the next in their buyer journey, your lead magnet funnel leverages various strategies to

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Podcast Virtual Assistant

Podcast Manager vs Podcast VA: What’s the Difference?

Podcast VA are a new type of virtual assistant that are becoming increasingly popular in the podcasting industry. The podcasting landscape is exploding. More than ever, consumers from every industry are using podcasts for entertainment, education, and valuable insights. Many people find podcasts to be more convenient than other forms of content (like videos and text). After all, you can listen to a podcast anywhere, whether you’re on the go, driving to work, or enjoying your lunch break. Around 80 million Americans listen to podcasts on a weekly basis, and around the world, demand for this kind of content

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How Hiring a VA Can Save You Money This Year

Keeping your company’s head above water might seem more challenging this year. The cost of running an effective business is growing increasingly difficult to handle. Not only are you dealing with soaring inflation and rising energy costs, but there’s a looming recession to plan for too. On top of that, issues like the “Great Recession” are making it tougher to attract and hire the talent you need to keep your venture moving forward. Around 86% of businesses have already had to increase their wages to avoid losing top talent. With all of that expense to think about, you might

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5 Myths about working with virtual assistants

5 VA Hiring Myths: The Truth about Working with a Virtual Assistant

Virtual Assistants, or “VAs” are quickly becoming one of the most valuable additions to any business team. Capable of completing a vast variety of tasks on behalf of business owners, professionals, and entrepreneurs, VAs are your ultimate partner in boosting productivity and efficiency. However, even as the demand for virtual assistant expertise continues to grow, there’s still a great deal of confusion out there about what VAs actually do. There are a number of misconceptions floating around. Some people believe VAs are only for major business owners like Richard Branson and Elon Musk. Others assume VAs are only there

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