Lead Generation

Marketing Beyond Social Media: Strategies to Help You Shine in 2025

Marketing Beyond Social Media: Strategies to Help You Shine in 2025

8 minutes of reading

Social media is basically the rockstar of digital marketing these days, and it’s easy to see why. Since there are more than 5.22 billion social media users worldwide, embracing a social strategy gives you a great opportunity to connect with your audience. Plus, social media marketing (paid or organic), has proven itself invaluable to nurturing relationships and generating leads. Some studies even suggest that the average ROI for social media ad campaigns is around 250%. That’s huge. However, social media isn’t the only resource you should be considering. In fact, if you’re ignoring things like podcasts, email marketing, SEO, […]

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6 Call to Action Button Tips to Boost Your Conversions

6 Call to Action Button Tips to Boost Your Conversions

7 minutes of reading

Landing pages are valuable tools for lead generation, helping you to capture the contact details of endless potential customers. However, to ensure you’re getting the best results from your landing pages, you need a few crucial things: a great page design, exceptional copy, and an eye-catching call to action button. The “CTA button” in particular, can make or break your chances of success. Although it might seem like a small component of your page overall, if your button isn’t effective enough to earn clicks, then your landing page might as well not exist. So how do you design a

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Best Practices for High-Converting lead magnet funnels

6 Best Practices for High-Converting Lead Magnet Funnels

9 minutes of reading

An effective lead magnet is a valuable tool for any business owner. It’s how you capture the customer contact details you need to nurture new people into customers for your company. But lead magnets can only accomplish so much on their own. You still need a way to drive customers to your lead magnet, convince them to share their details, and earn their trust. That’s where your lead magnet funnels come in. Similar to “funnels” you create to gradually nudge customers from one step to the next in their buyer journey, your lead magnet funnel leverages various strategies to

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How to optimize your email deliverability

How to Optimize Email Deliverability in 2024: 7 Simple Steps

8 minutes of reading

Email is a valuable tool for any organization. Used correctly, an email strategy can help optimize your lead generation efforts, strengthen relationships with customers, and increase your revenue. However, the only way amazing emails are going to have an impact on your profits and growth, is if you ensure they’re actually reaching your target audience. That’s where a robust strategy for optimizing “email deliverability” comes in. Email deliverability, affected by your email domain and IP reputation (alongside other factors) is what influences whether your emails actually make it to a customer’s inbox. If your email deliverability rate is low,

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6 Ways to Repurpose Old Blogs for Lead Generation and Engagement

7 minutes of reading

Blogging might not be the newest form of content marketing, but it’s still one of the most valuable ways for lead generation, engaging customers, and building thought leadership. In fact, according to SEMRush, blogs are still the most popular content format, with 9 out of 10 marketers using them to achieve their promotional goals. Unfortunately, even if you produce amazing blog posts, packed full of useful information, your content can start to lose it’s impact over time. Eventually, you may find yourself looking at a list of incredible blog posts, wishing there was a way to reuse and recycle

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Social media as lead generation tool

7 Amazing Ways to Use Social Media for Lead Generation

7 minutes of reading

Driving a constant stream of fresh, relevant leads to your business can be more complex than it seems. In today’s cluttered digital environment, grabbing customer attention, and convincing people to actually share their contact details with you is tougher than ever. That’s probably why around 61% of leaders in the marketing space say lead generation is their biggest challenge. Fortunately, there is a great way to enhance your lead generation efforts: use social media. Social media is an incredible lead generation tool, particularly if you know how to use it correctly. With more than 4.89 billion people using at

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9 Top Tips to Improve Your Lead Generation Strategy

9 Powerful Tips to Transform Your Lead Generation Strategy

8 minutes of reading

Leads are the lifeblood of any business, but they’re also notoriously difficult to attract. Around 61% of marketing leaders say that traffic and lead generation is one of their most significant challenges. Leads are the individuals or businesses that express interest in whatever you’re selling. Lead generation is the art of detecting those individuals, and collecting their contact details, so you’re able to nurture each lead into a dedicated customer. Lead generation campaigns can be simple, low-tech strategies, like networking or cold calling, or they can include various digital tools such as landing pages and popups. While there are

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