Email marketing

How to optimize your email deliverability

How to Optimize Email Deliverability in 2024: 7 Simple Steps

8 minutes of reading

Email is a valuable tool for any organization. Used correctly, an email strategy can help optimize your lead generation efforts, strengthen relationships with customers, and increase your revenue. However, the only way amazing emails are going to have an impact on your profits and growth, is if you ensure they’re actually reaching your target audience. That’s where a robust strategy for optimizing “email deliverability” comes in. Email deliverability, affected by your email domain and IP reputation (alongside other factors) is what influences whether your emails actually make it to a customer’s inbox. If your email deliverability rate is low, […]

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Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

8 minutes of reading

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which

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9 Top Tips to Improve Your Lead Generation Strategy

9 Powerful Tips to Transform Your Lead Generation Strategy

8 minutes of reading

Leads are the lifeblood of any business, but they’re also notoriously difficult to attract. Around 61% of marketing leaders say that traffic and lead generation is one of their most significant challenges. Leads are the individuals or businesses that express interest in whatever you’re selling. Lead generation is the art of detecting those individuals, and collecting their contact details, so you’re able to nurture each lead into a dedicated customer. Lead generation campaigns can be simple, low-tech strategies, like networking or cold calling, or they can include various digital tools such as landing pages and popups. While there are

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Database Cleaning: The Benefits of a Clean Contact List

Database Cleaning: The Benefits of a Clean Contact List

7 minutes of reading

When it comes to growing your business, many entrepreneurs live by the phrase, “the money is in the list”. Collecting contact details from current and potential customers offers an incredible opportunity to nurture leads, boost sales, and increase brand loyalty. With a newsletter or email marketing campaign, you can keep customers informed about your latest products and services, and drive traffic to your website. It’s easy to see why many business leaders assume a bigger list automatically equals more profits. However, the reality is, quality matters far more than quantity when managing your contact database. The more you hoard

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Quick Tips for Building Your Email Contact List

7 minutes of reading

They say, “the money is in the list”, and that’s certainly the case for many business owners. The bigger your email contact list of potential contacts and leads, the more opportunities you’ll have for sales. Whether you’re a service provider, e-commerce store manager, or a growing brand, your list ensures you can constantly find new ways to grow and evolve. Collecting contacts for your company means you can consistently nurture new leads via email too. Statistics show that around 59% of consumers believe marketing emails have a direct impact on their purchasing decisions. Unfortunately, figuring out how to build

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