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5 Content Creation Challenges You'll Face today

5 Content Creation Challenges You’ll Face Today (and How You Can Overcome Them)

6 minutes of reading

Digital marketing strategies have changed drastically in the last few years, with the rise of new channels, new generations of consumers, and of course, artificial intelligence. But one thing stays the same: content is still king. In all industries, creating high-value content is still crucial to reaching your audience, nurturing long-lasting connections, and earning those all-important sales. Unfortunately, staying on top of the content creation lifecycle is harder than ever. Not only do you need to create more content than ever before, to keep up with competitors using AI to scale, but you need more types of content too. […]

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Content Overload: How to Repurpose Your Work and Save Time

Content Overload: How to Repurpose Your Work and Save Time

7 minutes of reading

Most companies know that content is the key to success in today’s world. The right content is how you attract customers to your company, convert leads, and increase brand loyalty. In fact, studies show that a strong content marketing strategy increases lead generation for 74% of companies. Unfortunately, we’re living in an era of “content overload.” Companies in all industries are producing more content for countless channels than ever before. That’s particularly true now that organisations can leverage artificial intelligence to rapidly scale their content creation efforts. Smaller businesses with limited content teams are struggling to stand out above

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Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

8 minutes of reading

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which

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How to create a social media content schedule

How to Create a Social Media Content Schedule

7 minutes of reading

If you don’t have a social media content schedule or calendar, you’re missing out. Today, most business owners know that if they want to thrive online, attract customers, and engage their target audience, they need a social media presence. More than just a platform you can use to advertise your services, social media give you a chance to build lasting relationships with critical leads. In fact, 9 out of 10 consumers say they regularly buy products and services from the companies they follow on social media. Unfortunately, getting the best return on investment from your social media strategy requires

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Repurpose content

8 Fantastic Ways to Repurpose Your Content

8 minutes of reading

Content is often the key to standing out in today’s digital landscape. If you want to attract customers to your website, demonstrate thought leadership, build brand authority, and earn sales, you need content. Unfortunately, even professional content creators struggle to create amazing content non-stop. Fortunately, there’s a solution. Learning how to repurpose existing content into fresh, new assets for your target audience is one of the best ways to generate more value from everything you create. Not only do you get to avoid writer’s block, but you can extend the reach of your content to new audiences too. So,

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The top 8 productivity tools to simplify your life

6 minutes of reading

Productivity tools are taking the world by storm. As business owners, leaders, and innovators continue to spend more of their time wrapped up in the web, they need software to help them manage to-do lists, time, and contacts. That’s where productivity tools come in. Offering a wide variety of features, from collaboration capabilities (messaging and video chat) to project management, and calendars, the top productivity tools can help you get your hectic business life in order. The challenge is deciding which apps you really need. After all, invest in too many productivity apps, and you’ll spend more time navigating

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5 Myths about working with virtual assistants

5 VA Hiring Myths: The Truth about Working with a Virtual Assistant

4 minutes of reading

Virtual Assistants, or “VAs” are quickly becoming one of the most valuable additions to any business team. Capable of completing a vast variety of tasks on behalf of business owners, professionals, and entrepreneurs, VAs are your ultimate partner in boosting productivity and efficiency. However, even as the demand for virtual assistant expertise continues to grow, there’s still a great deal of confusion out there about what VAs actually do. There are a number of misconceptions floating around. Some people believe VAs are only for major business owners like Richard Branson and Elon Musk. Others assume VAs are only there

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