Marketing Beyond Social Media: Strategies to Help You Shine in 2025

Marketing Beyond Social Media: Strategies to Help You Shine in 2025

8 minutes of reading

Social media is basically the rockstar of digital marketing these days, and it’s easy to see why. Since there are more than 5.22 billion social media users worldwide, embracing a social strategy gives you a great opportunity to connect with your audience. Plus, social media marketing (paid or organic), has proven itself invaluable to nurturing relationships and generating leads. Some studies even suggest that the average ROI for social media ad campaigns is around 250%. That’s huge. However, social media isn’t the only resource you should be considering. In fact, if you’re ignoring things like podcasts, email marketing, SEO, […]

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5 Content Creation Challenges You'll Face today

5 Content Creation Challenges You’ll Face Today (and How You Can Overcome Them)

6 minutes of reading

Digital marketing strategies have changed drastically in the last few years, with the rise of new channels, new generations of consumers, and of course, artificial intelligence. But one thing stays the same: content is still king. In all industries, creating high-value content is still crucial to reaching your audience, nurturing long-lasting connections, and earning those all-important sales. Unfortunately, staying on top of the content creation lifecycle is harder than ever. Not only do you need to create more content than ever before, to keep up with competitors using AI to scale, but you need more types of content too.

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How to Stay on Track with your Content Goals

Time Management for Content Creators: How to Stay on Track with your Content Goals

6 minutes of reading

Time management is something most of us struggle with, but it can be particularly troublesome for business leaders and content creators. You already know that creating high-quality content is crucial for drawing attention to your brand, and earning the trust of your audience, but it’s not easy. Every content marketing process takes time, from crafting the perfect email campaign, to designing articles and eBooks for lead magnets. I know all too well what it’s like to wish there were more than 24 hours in the day. Fortunately, after years working with so many different brands and juggling various projects,

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Content Overload: How to Repurpose Your Work and Save Time

Content Overload: How to Repurpose Your Work and Save Time

7 minutes of reading

Most companies know that content is the key to success in today’s world. The right content is how you attract customers to your company, convert leads, and increase brand loyalty. In fact, studies show that a strong content marketing strategy increases lead generation for 74% of companies. Unfortunately, we’re living in an era of “content overload.” Companies in all industries are producing more content for countless channels than ever before. That’s particularly true now that organisations can leverage artificial intelligence to rapidly scale their content creation efforts. Smaller businesses with limited content teams are struggling to stand out above

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6 Call to Action Button Tips to Boost Your Conversions

6 Call to Action Button Tips to Boost Your Conversions

7 minutes of reading

Landing pages are valuable tools for lead generation, helping you to capture the contact details of endless potential customers. However, to ensure you’re getting the best results from your landing pages, you need a few crucial things: a great page design, exceptional copy, and an eye-catching call to action button. The “CTA button” in particular, can make or break your chances of success. Although it might seem like a small component of your page overall, if your button isn’t effective enough to earn clicks, then your landing page might as well not exist. So how do you design a

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Best Practices for High-Converting lead magnet funnels

6 Best Practices for High-Converting Lead Magnet Funnels

9 minutes of reading

An effective lead magnet is a valuable tool for any business owner. It’s how you capture the customer contact details you need to nurture new people into customers for your company. But lead magnets can only accomplish so much on their own. You still need a way to drive customers to your lead magnet, convince them to share their details, and earn their trust. That’s where your lead magnet funnels come in. Similar to “funnels” you create to gradually nudge customers from one step to the next in their buyer journey, your lead magnet funnel leverages various strategies to

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How to optimize your email deliverability

How to Optimize Email Deliverability in 2024: 7 Simple Steps

8 minutes of reading

Email is a valuable tool for any organization. Used correctly, an email strategy can help optimize your lead generation efforts, strengthen relationships with customers, and increase your revenue. However, the only way amazing emails are going to have an impact on your profits and growth, is if you ensure they’re actually reaching your target audience. That’s where a robust strategy for optimizing “email deliverability” comes in. Email deliverability, affected by your email domain and IP reputation (alongside other factors) is what influences whether your emails actually make it to a customer’s inbox. If your email deliverability rate is low,

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Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

8 minutes of reading

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which

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How to create a social media content schedule

How to Create a Social Media Content Schedule

7 minutes of reading

If you don’t have a social media content schedule or calendar, you’re missing out. Today, most business owners know that if they want to thrive online, attract customers, and engage their target audience, they need a social media presence. More than just a platform you can use to advertise your services, social media give you a chance to build lasting relationships with critical leads. In fact, 9 out of 10 consumers say they regularly buy products and services from the companies they follow on social media. Unfortunately, getting the best return on investment from your social media strategy requires

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6 Ways to Repurpose Old Blogs for Lead Generation and Engagement

7 minutes of reading

Blogging might not be the newest form of content marketing, but it’s still one of the most valuable ways for lead generation, engaging customers, and building thought leadership. In fact, according to SEMRush, blogs are still the most popular content format, with 9 out of 10 marketers using them to achieve their promotional goals. Unfortunately, even if you produce amazing blog posts, packed full of useful information, your content can start to lose it’s impact over time. Eventually, you may find yourself looking at a list of incredible blog posts, wishing there was a way to reuse and recycle

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