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Podcast SEO: 7 Ways to Optimize your Podcast

When most business leaders and marketers think about optimizing their content to boost visibility on the search engines, they focus heavily on blog content and articles. While it’s true that written content is fantastic for search engine optimization, offering endless ways to showcase keywords and leverage links, you shouldn’t underestimate the value of optimizing other forms of content too. In 2019, Google announced it would be starting “indexing” podcast episodes, meaning they’d be more likely to appear in search results around the world. Combine this with the fact that podcasts come with numerous tools to help increase your visibility, […]

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Tips on how to start a new podcast and how a podcast VA can help.

How to Start a Podcast: Quick Steps for Success

Podcasting is having a moment. While any form of content creation can significantly improve your chances of capturing leads and engaging customers these days, podcasts are becoming an increasingly popular alternative to the standard blog or video strategy. Around 73% of people in the US say they listen to podcasts, and 26% say they’re avid fans. What’s more, with more channels for podcasting popping up all the time, the demand for this compelling form of audio entertainment is growing. Podcasts are essentially the new radio, giving companies infinite chances to connect with their audience, wherever they are. The good

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6 Top Tips for Making your First Podcast a Success

Podcasting is perhaps the hottest form of content creation on the market today. Everywhere you look, thought leaders, businesses, and entrepreneurs are capturing the attention of countless leads every day with their own engaging podcasts. In fact, there are about 5 million active podcasts running right now, and more than 70 million audio episodes to explore. It’s easy to see why podcasts have become so popular. Used correctly, they’re a phenomenal way to connect with your target audience – wherever they are. Around 73% of US consumers today say they’ve listened to at least 1 podcast in the last

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Podcast Virtual Assistant

Podcast Manager vs Podcast VA: What’s the Difference?

Podcast VA are a new type of virtual assistant that are becoming increasingly popular in the podcasting industry. The podcasting landscape is exploding. More than ever, consumers from every industry are using podcasts for entertainment, education, and valuable insights. Many people find podcasts to be more convenient than other forms of content (like videos and text). After all, you can listen to a podcast anywhere, whether you’re on the go, driving to work, or enjoying your lunch break. Around 80 million Americans listen to podcasts on a weekly basis, and around the world, demand for this kind of content

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repurposing podcast content

Podcasting in 2025: How Editing & Repurposing Can Maximize Your Marketing ROI

Podcasting is no longer just a trend—it’s a powerful tool for businesses looking to stand out in a crowded digital landscape. With content saturation at an all-time high, podcasting offers a unique way to engage audiences and build brand authority. But to truly maximize its potential, podcast editing and content repurposing are essential. Why Podcasting is a Powerful Marketing Tool in 2025 Podcasting vs Traditional Marketing: Why It’s More Effective Unlike blogs and social media posts that require full attention, podcasts are consumed passively—whether your audience is commuting, exercising, or working. This makes them one of the most accessible

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