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Email Marketing 2024: What works for Lead Generation?

Email Marketing 2024: What works for Lead Generation?

8 minutes of reading

An effective lead generation strategy, and email marketing is part of that, is the lifeblood of any thriving business. In fact, 91% of marketers say that lead generation is their most important, significant goal for any campaign. Unfortunately, capturing and converting leads isn’t simple. Up to 80% of new leads never turn into sales, simply because companies don’t spend enough time nurturing contacts, qualifying their leads, and building relationships with consumers. Fortunately, that’s where email marketing comes in. Email is one of the least expensive, and most effective ways to capture, nurture, and convert more leads, no matter which […]

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How to create a social media content schedule

How to Create a Social Media Content Schedule

7 minutes of reading

If you don’t have a social media content schedule or calendar, you’re missing out. Today, most business owners know that if they want to thrive online, attract customers, and engage their target audience, they need a social media presence. More than just a platform you can use to advertise your services, social media give you a chance to build lasting relationships with critical leads. In fact, 9 out of 10 consumers say they regularly buy products and services from the companies they follow on social media. Unfortunately, getting the best return on investment from your social media strategy requires

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6 Ways to Repurpose Old Blogs for Lead Generation and Engagement

7 minutes of reading

Blogging might not be the newest form of content marketing, but it’s still one of the most valuable ways for lead generation, engaging customers, and building thought leadership. In fact, according to SEMRush, blogs are still the most popular content format, with 9 out of 10 marketers using them to achieve their promotional goals. Unfortunately, even if you produce amazing blog posts, packed full of useful information, your content can start to lose it’s impact over time. Eventually, you may find yourself looking at a list of incredible blog posts, wishing there was a way to reuse and recycle

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Social media as lead generation tool

7 Amazing Ways to Use Social Media for Lead Generation

7 minutes of reading

Driving a constant stream of fresh, relevant leads to your business can be more complex than it seems. In today’s cluttered digital environment, grabbing customer attention, and convincing people to actually share their contact details with you is tougher than ever. That’s probably why around 61% of leaders in the marketing space say lead generation is their biggest challenge. Fortunately, there is a great way to enhance your lead generation efforts: use social media. Social media is an incredible lead generation tool, particularly if you know how to use it correctly. With more than 4.89 billion people using at

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9 Top Tips to Improve Your Lead Generation Strategy

9 Powerful Tips to Transform Your Lead Generation Strategy

8 minutes of reading

Leads are the lifeblood of any business, but they’re also notoriously difficult to attract. Around 61% of marketing leaders say that traffic and lead generation is one of their most significant challenges. Leads are the individuals or businesses that express interest in whatever you’re selling. Lead generation is the art of detecting those individuals, and collecting their contact details, so you’re able to nurture each lead into a dedicated customer. Lead generation campaigns can be simple, low-tech strategies, like networking or cold calling, or they can include various digital tools such as landing pages and popups. While there are

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Repurpose content

8 Fantastic Ways to Repurpose Your Content

8 minutes of reading

Content is often the key to standing out in today’s digital landscape. If you want to attract customers to your website, demonstrate thought leadership, build brand authority, and earn sales, you need content. Unfortunately, even professional content creators struggle to create amazing content non-stop. Fortunately, there’s a solution. Learning how to repurpose existing content into fresh, new assets for your target audience is one of the best ways to generate more value from everything you create. Not only do you get to avoid writer’s block, but you can extend the reach of your content to new audiences too. So,

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Multi-skilled VA

The Benefits of Multi-Skilled VAs over Niche Experts

7 minutes of reading

Have you ever considered the benefits of multi-skilled VAs? Today’s business leaders and entrepreneurs are overwhelmed by ever-growing to-do lists and crucial tasks. Even though the average CEO works around 62.5 hours a week, according to the Harvard Business Review, most still struggle to stay on top of their schedule. When it comes to accessing crucial support, leaders have two options. They can either hire a niche professional to focus on a specific task or business process, or they can request the assistance of a versatile Virtual Assistant (VA). So, why would you consider choosing a VA to elevate

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Database Cleaning: The Benefits of a Clean Contact List

Database Cleaning: The Benefits of a Clean Contact List

7 minutes of reading

When it comes to growing your business, many entrepreneurs live by the phrase, “the money is in the list”. Collecting contact details from current and potential customers offers an incredible opportunity to nurture leads, boost sales, and increase brand loyalty. With a newsletter or email marketing campaign, you can keep customers informed about your latest products and services, and drive traffic to your website. It’s easy to see why many business leaders assume a bigger list automatically equals more profits. However, the reality is, quality matters far more than quantity when managing your contact database. The more you hoard

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Quick Tips for Building Your Email Contact List

7 minutes of reading

They say, “the money is in the list”, and that’s certainly the case for many business owners. The bigger your email contact list of potential contacts and leads, the more opportunities you’ll have for sales. Whether you’re a service provider, e-commerce store manager, or a growing brand, your list ensures you can constantly find new ways to grow and evolve. Collecting contacts for your company means you can consistently nurture new leads via email too. Statistics show that around 59% of consumers believe marketing emails have a direct impact on their purchasing decisions. Unfortunately, figuring out how to build

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The 6 Biggest Benefits of Email Campaigns and Newsletters for Business Leaders

6 minutes of reading

Compared to other marketing strategies for business growth, email rarely gets the attention it deserves. Email has been around for years, so it’s not always as exciting to business leaders as things like social media or podcast creation. But the evidence constantly shows that email campaigns and newsletters deliver benefits no business leader can afford to ignore. In fact, 40% of B2B marketers say newsletters are essential to their content marketing success, and 73% of millennials prefer all business communications to come in the form of email. What’s more, while it’s easy for customers to switch off from other

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