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Hiring a marketing specialist

DIY Marketing Draining You? Get Powerful Results Now!

I know what you’re thinking – hiring a marketing specialist can be expensive – particularly if you need assistance with various tasks, from content creation, to email marketing and social media management. But taking the DIY approach could be holding you back. Sure, anyone can start out with a do-it-yourself approach to marketing. At first – it seems simple. You just need to do a bit of research, churn out a handful of blogs or social media posts, and create the occasional email. But after a while, you stop getting the results you need. Your inconsistent social media strategy […]

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CRM Marketing: How to Use Your CRM for Marketing Success

CRM Marketing: How to Use Your CRM for Marketing Success

Think your CRM (Customer Relationship Management) platform is just for storing contact details and tracking leads? It’s so much more than that. With the right approach, your CRM can become your marketing secret weapon, helping you cut through the noise and connect with your audience in a way that feels truly personal. A CRM gives you a full picture of your customers by pulling together insights from analytics, social media, and email marketing. This makes it the perfect tool to create tailored strategies that stand out in today’s crowded marketing space. Did you know that around 72% of people

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Is It Time for a Change? 5 Ways My Content Service Can Revolutionise Your Content Strategy!

5 Ways My Content Service Can Revolutionise Your Content Strategy

Content is still king in 2025, whether you’re targeting the B2B or B2C market. You still need to create amazing content (in a range of formats) to attract the right audience, earn their trust, and highlight what makes your product or service unique. However, while the value of content remains consistent in 2025, the challenges facing businesses have changed. With AI churning out posts by the second, endless platforms to manage, and audiences that expect more personalisation than ever, it’s no wonder business leaders are overwhelmed. The elements of a successful content strategy are constantly changing – and keeping

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Marketing Beyond Social Media: Strategies to Help You Shine in 2025

Marketing Beyond Social Media: Strategies to Help You Shine in 2025

Social media is basically the rockstar of digital marketing these days, and it’s easy to see why. Since there are more than 5.22 billion social media users worldwide, embracing a social strategy gives you a great opportunity to connect with your audience. Plus, social media marketing (paid or organic), has proven itself invaluable to nurturing relationships and generating leads. Some studies even suggest that the average ROI for social media ad campaigns is around 250%. That’s huge. However, social media isn’t the only resource you should be considering. In fact, if you’re ignoring things like podcasts, email marketing, SEO,

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5 Content Creation Challenges You'll Face today

5 Content Creation Challenges You’ll Face Today (and How You Can Overcome Them)

Digital marketing strategies have changed drastically in the last few years, with the rise of new channels, new generations of consumers, and of course, artificial intelligence. But one thing stays the same: content is still king. In all industries, creating high-value content is still crucial to reaching your audience, nurturing long-lasting connections, and earning those all-important sales. Unfortunately, staying on top of the content creation lifecycle is harder than ever. Not only do you need to create more content than ever before, to keep up with competitors using AI to scale, but you need more types of content too.

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How to Stay on Track with your Content Goals

Time Management for Content Creators: How to Stay on Track with your Content Goals

Time management is something most of us struggle with, but it can be particularly troublesome for business leaders and content creators. You already know that creating high-quality content is crucial for drawing attention to your brand, and earning the trust of your audience, but it’s not easy. Every content marketing process takes time, from crafting the perfect email campaign, to designing articles and eBooks for lead magnets. I know all too well what it’s like to wish there were more than 24 hours in the day. Fortunately, after years working with so many different brands and juggling various projects,

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Content Overload: How to Repurpose Your Work and Save Time

Content Overload: How to Repurpose Your Work and Save Time

Most companies know that content is the key to success in today’s world. The right content is how you attract customers to your company, convert leads, and increase brand loyalty. In fact, studies show that a strong content marketing strategy increases lead generation for 74% of companies. Unfortunately, we’re living in an era of “content overload.” Companies in all industries are producing more content for countless channels than ever before. That’s particularly true now that organisations can leverage artificial intelligence to rapidly scale their content creation efforts. Smaller businesses with limited content teams are struggling to stand out above

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6 Call to Action Button Tips to Boost Your Conversions

6 Call to Action Button Tips to Boost Your Conversions

Landing pages are valuable tools for lead generation, helping you to capture the contact details of endless potential customers. However, to ensure you’re getting the best results from your landing pages, you need a few crucial things: a great page design, exceptional copy, and an eye-catching call to action button. The “CTA button” in particular, can make or break your chances of success. Although it might seem like a small component of your page overall, if your button isn’t effective enough to earn clicks, then your landing page might as well not exist. So how do you design a

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Best Practices for High-Converting lead magnet funnels

6 Best Practices for High-Converting Lead Magnet Funnels

An effective lead magnet is a valuable tool for any business owner. It’s how you capture the customer contact details you need to nurture new people into customers for your company. But lead magnets can only accomplish so much on their own. You still need a way to drive customers to your lead magnet, convince them to share their details, and earn their trust. That’s where your lead magnet funnels come in. Similar to “funnels” you create to gradually nudge customers from one step to the next in their buyer journey, your lead magnet funnel leverages various strategies to

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How to optimize your email deliverability

How to Optimize Email Deliverability in 2024: 7 Simple Steps

Email is a valuable tool for any organization. Used correctly, an email strategy can help optimize your lead generation efforts, strengthen relationships with customers, and increase your revenue. However, the only way amazing emails are going to have an impact on your profits and growth, is if you ensure they’re actually reaching your target audience. That’s where a robust strategy for optimizing “email deliverability” comes in. Email deliverability, affected by your email domain and IP reputation (alongside other factors) is what influences whether your emails actually make it to a customer’s inbox. If your email deliverability rate is low,

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