May 2023

When most business leaders and marketers think about optimizing their content to boost visibility on the search engines, they focus heavily on blog content and articles. While it’s true that written content is fantastic for search engine optimization, offering endless ways to showcase keywords and leverage links, you shouldn’t underestimate the value of optimizing other forms of content too. In 2019, Google announced it would be starting “indexing” podcast episodes, meaning they’d be more likely to appear in search results around the world. Combine this with the fact that podcasts come with numerous tools to help increase your visibility, […]